A Thank You Note From A Successful HRN® Business Owner

A Thank You Note From A Successful HRN® Business Owner

Below is an e-mail I received today from a successful Homeowner Referral Network (HRN®) owner.   No greater reward than this!

Dear Debra,

Just wanted to thank you for the confidence your referral business strategy instilled in us. Since we first purchased our HRN business packet our company has grown steadily. We were apprehensive in the beginning but your program gave us the confidence to try new things. We have been quite successful in those endeavors as well.
I’m sure you ask yourself if your dream has ever helped others to experience what running a successful business feels like. I have experienced that feeling and am grateful for being able to share a tiny part of your vision.

Best regards,

D. White

HRN® Success Story on About.com

HRN® Success Story on About.com

If you’re looking for inspiration to launch your own home based business, below is an excerpt of my home based business success story on About.com:
What steps did you take to get started?
I launched Home Remedies on an old farm table in my basement with a $5,000 loan from my husband’s retirement savings plan, a refurbished fax machine, computer and a phone. I took advantage of our local SCORE chapter and even hired a retired ad executive who worked there to design my logo. A friend, who is also a attorney, filed my corporation paperwork. I spent months researching local contractor licensing laws, how to structure my business, compensation models, etc. And when I was ready to officially launch my business, I decided to create a Board of Advisors who I could turn to for advice…
To read the complete story, click here.
Which Services Do Homeowners Use To Find Contractors?

Which Services Do Homeowners Use To Find Contractors?

I’m often asked about how a Homeowner Referral Network (HRN) business competes with online contractor lead generation services.  While it’s true that today’s homeowner has abundant online options for finding a reliable contractor, no online service can compete with a personal recommendation from a trusted source.  But you don’t have to take my word for it.

BuildZoom, a consumer service that analyzes and ranks contractors, set out to discover which option– Web directories, review sites, local referral services and social media sites—homeowners rely on most when hiring a contractor. Its survey of 571 homeowners, titled “How Consumers Hire Home Improvement Contractors in the Digital Age,” found that:

Personal referrals rank 80% higher than any other resource for finding a contractor.

One of the questions asked in the survey was “What methods do you use when trying to find a home improvement contractor?” and results were as follows:



Overwhelmingly, the most popular resource for finding a contractor involved “asking someone I know” categorized in the graph above as “personal referral” which includes local referral services like a Homeowner Referral Network (HRN) business.

While the internet is an amazing resource for information and research, it can’t replace the value of a personal recommendation when you’re inviting someone into your home and investing in one of your greatest assets.




That’s how much I made my first year operating my Homeowner Referral Network (HRN) business. I worked about 15-25 hours each week in the early morning, when my daughter napped, in the evenings after dinner and on weekends.

My goal in the beginning was to bring in a few hundred dollars each month to help make ends meet but word about my business spread and soon I went from one or two job referrals each week to ten!

And, as homeowners began to know and trust me and my business, they started to request contractors for larger jobs.  For example, my first job referral was for an exterminator, a $30 commission.  That same homeowner called me a few months later looking for a contractor to build cabinets in her playroom, an $800 commission.

That’s what it’s like to build a business.  It’s not overnight riches or instantaneous success.  In fact, if someone promises you that you’ll make six figures in your first year, you should run the other way!

Solid businesses (like houses;)  are built on a strong foundation with good materials, patience and some hard work.   That’s how my Homeowner Referral Network (HRN) business was built and that’s why it’s still standing 18 years later!