Did you know that…
The senior market is the fastest growing sector of our economy?
There are more than 100 million Baby Boomers and their parents who will need home modifications and/or repairs in the upcoming years?
In a recent AARP study, 92% of people over 50 said they want to live in their current homes as they age?
About Aging-In-Place Referrals
None of this comes as a surprise to me because over the past 18 years my Homeowner Referral Network (HRN®) has helped hundreds of seniors (and their caregivers) in my community find pre-screened contractors to maintain and modify their homes. I’ve worked with local hospitals, senior centers and home health care agencies to provide referrals on a variety of projects from installing bathroom grab bars and building ramps to installing tub and chair lifts.
And recently (on a more personal level) I’ve struggled to help take care of my own elderly parents in their home several states away. It wasn’t until I was on the homeowner side of the equation again that I truly realized the value of the service that an HRN can offer. Seniors, more than any other market segment, need to be sure that they can trust the contractors they hire and HRN owners are positioned with a unique business model to serve this growing need!
Therefore, I’m pleased to announce an entirely new market niche for the Homeowner Referral Network (HRN) business….Aging-In-Place Referrals! I’ve spent the last several months compiling all of the information and resources I have on how to market the HRN business to this growing homeowner segment and have included it all in the 11th revision of the HRN Business Manual.
In addition to step-by-step procedures on how to locate, screen and represent a comprehensive network of home improvement contractors, contractor commission structures, a targeted advertising and direct mail campaign, liability information, accounting procedures, insurance information and more, the HRN Manual now includes valuable information on:
How to assess the needs of senior homeowners
Aging-In-Place contractor licensing designations
Strategic Aging-In-Place marketing campaigns
New Aging-In-Place ads
. . . and more!
We’ve also launched a new website, www.aginginplacereferrals.com, to help contractors and senior homeowners across the country find local HRN’s in their area. And I’m working to create strategic relationships with agencies and service providers for seniors nationwide. Aging-In-Place Referrals adds an entirely new profit center for HRN owners while providing a valuable service.